Mom's the Word is about fashion, not maternity fashion. We love clothes!!! We all wear the clothes carried in the store, even though none of us are pregnant and we all have different styles and body types, just like you.
Mom's the Word opened in San Francisco in 1996 and in Walnut Creek in 2001. Sarah Pollak, founder and owner, wanted to create a store where pregnant women wanted to shop.
The store strives to carry a wide selection of styles, designers and price points, because you are as diverse as you were before you became pregnant, you just don’t have as many places to shop!